Wednesday, December 30, 2009

Tracking Campaigns Google Analytics

How to Track Web Campaigns

Tracking your campaigns

Tracking campaigns data seems to be difficult but when you come to know the exact process, it would be quite interesting. You can track your AdWords campaigns and non-Adwords campaigns as well, banner advertising etc.

How to track campaigns?

Your ads need to be tagged manually or automatically. If you are using Adwords then you need not to tag your url, you can choose auto tagging option available there in AdWords A/C. But if you are using other non AdWords campaigns, you will have to use Google Analytics URL Builder or you can also tag it with your own. If you are using Google Analytics URL Builder for tagging your banner campaigns or other textual ads, then there would be no chance for error. It is easy and simple.
Variables that Google URL Builder Needs

Campaign Source
Campaign Medium
Campaign Term
Campaign Content
Campaign Name

what is direct traffic in Google Analytics

what is direct traffic in Google Analytics

What is the direct traffic in Google Analytics? When Google analytics could not recognize the traffic source it is counted as Direct Traffic. Major source of direct traffic is typing url in the browser or we can say type in user search, apart from this, direct traffic also include visits from your bookmarks, link available in your mail (in case you have configure MS outlook in your computer or you have your own email software), in case of redirects 301, meta refresh tag, link available in your MS Excel file, word file, pdf document etc.

Sometimes the CPC data is also get included in your direct or organic traffic. This only happens when you don’t tags your destination urls properly. You can go to your adword a/c and choose Auto-tagging there. This will tag your destination urls automatically. But what if you are using other campaigns apart from Google AdWords. You will need to tag your urls manually.

If your google analytics a/c now showing adword data there, just enable cost data to see AdWords traffic in your Google Analytics Account.